Mass Communication involves the study of the science of transmission of information to large number of people through mass media platforms such as television, radio, newspapers, film, and internet among others. In the first and second years of study, the course lays emphasis on the general principles and structure of information and covers all aspects of media from print, broadcast, advertising, photojournalism and public relations. This is deliberately fashioned as such to ensure that ultimately the student is all-rounded and equipped in all aspects of media irrespective of their specialization.
From the third year of study, students taking this course choose to specialize on either Broadcast Journalism, Print Journalism, Public Relations or Advertising. These core options venture deeper into the various media platforms they represent and seek to equip the students with the theoretical, technical and practical aspects of media practice in readiness for the industry. The wholesome study of this course is conveniently equipped with a modern state-of the-art studio, located in Juja, Main Campus, and the best equipment there is to ensure the course, which heavily relies on practicals, is not compromised.
The Course is offered at the University’s Department of Media Technology and Applied Communication, in the School of Communication and Development Studies, at the College of Human Resource Development.
In order to qualify to study this course, a candidate must have KCSE with C+ (plus) mean grade, and at least grade C (plain) in English or Kiswahili and a pass in Mathematics.
OR KACE with two Principle passes and subsidiary pass in general paper and a minimum of credit pass in Mathematics at KCE.
OR A Diploma in Mass Communication with minimum of credit pass from JKUAT or from an institution recognized by the University Senate.
OR Any other qualification accepted by the University Senate as equivalent to any of the above.
The course duration is four academic years, which are fast-tracked to three calendar years through trimester process. The Department of Media Technology and Applied Communication also offers Bachelors of Journalism, Film and Theatre, Media Management, Linguistics, Corporate Communication, Marketing Communication, among other diploma and masters programmes.
Prospective career paths after having completed this course include:
- Television/Radio Reporter or news anchor
- Corporate Communication Officer
- Public Relations Officer
- Advertising Expert
- Video Editor
- Television/Radio Production Specialist
- News Writer, both Print and Broadcast platforms
- Communication Manager
- Media studies Lecturer